Brand Assets
Handle with love (and care) ;)
Our Logos - Two scales, one mission.
Our visual identity adapts to usage. The app logo bets on proximity and impact: it's the direct action button, the focus on the alert. The association logo, airier, steps back to encompass our whole community. It's the same symbol, because our DNA remains identical, whether we are in the field with a smartphone or building the future of the association.
Our Colors - A fetching palette!
We chose shades that tell the story of our fight: Animalert Orange for energy and action, Alert Red for the urgency of situations, and tones of Blue and Brown to bring the calm and security essential to our rescue mission. This mix of warm and earthy colors reflects our commitment to living things.
Light Orange
#F87D5A
Animalert Orange
#FC8636
Alert Red
#D22002
Background
#FFF0E4
Soft Blue
#6F9B92
Teal Blue
#3E6C67
Cocoa Brown
#8C5E58
Text
#412403
Black
#2D2924